When A House Doesn't Sell, It may NOT be the Price...

When A House Doesn't Sell So what happened? The house has been sitting on the market for 180 days, had a few showings, feedback wasn't bad, you even lowered the price by $20,000...what happened? It's a frustrating situation for sellers and their agents. It happens all the time. "Oh, it's just the market. A buyer will come along eventually". Is it just the market? What about those homes that sold in a week just around the corner? The market was fine for that home. "It's over-priced. We need to cut the price by $10,000 to get to the next buying level". Could be. But if you've done the research and found the right comparable home sales and you know the price is right...what then? Marketing is the key ingredient to selling a house when it's priced right. A good marketing strategy can even overcome a house being a little over-priced by attracting a larger buying pool. Many agents look at marketing as putting a home in MLS, puttin...