When A House Doesn't Sell, It may NOT be the Price...

When A House Doesn't Sell


So what happened? The house has been sitting on the market for 180 days, had a few showings, feedback wasn't bad, you even lowered the price by $20,000...what happened? It's a frustrating situation for sellers and their agents. It happens all the time. 

"Oh, it's just the market. A buyer will come along eventually". Is it just the market? What about those homes that sold in a week just around the corner? The market was fine for that home. "It's over-priced. We need to cut the price by $10,000 to get to the next buying level". Could be. But if you've done the research and found the right comparable home sales and you know the price is right...what then?

Marketing is the key ingredient to selling a house when it's priced right. A good marketing strategy can even overcome a house being a little over-priced by attracting a larger buying pool. Many agents look at marketing as putting a home in MLS, putting up a sign, posting the listing on social media, and maybe doing an ad in the paper. That's a start and good to do...but what else? How about being sure the RIGHT potential buyers see the listing?

There's a major difference in a "Listing Agent" and a "Marketing Agent". A Marketing Agent has a clear strategy for selling a home and putting it in front of the right buyers based on their contextual behavior online. Targeting ads to people that have shown a behavior of buying a home, in the price range, using mortgage calculators and then re-targeting those users is a very powerful tool that enhances everything else. Does your Realtor® do that? Ask what strategies they use when marketing homes. If there's not one, find someone else! Your home selling experience may depend on it!


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